AQ Pro – Problems Solved
Problem | Solution |
| "We need a capability that readily identifies the specific businesses that are expected to be nbn connectable in the next e.g. 30-60 days, to help our pre-warm marketing campaign efforts." | AQ Pro enables your team to generate a list of businesses that are expected to be nbn connectable within the specified timeframe |
| “nbn co provides us a Delta file, but this file is shipped to all their RSPs. We seek a different resource that enables us to better identify potential new opportunities” | AQ Pro generates and sends you a Delta file which differs to that generated by nbn co as we include: (i) Business details including address, phone number, industry etc (where matched), and (ii) DSL details (where licensed) Collectively, the above can help you categorise each opportunity e.g. "Fixed Wireless; outside your DSLAM footprint - totally new". This can assist your campaign messaging. |
| “We offer broadband via nbn, our own fibre and DSLAMs, plus wholesale arrangements with other telcos. We face issues with broadband service pre-qualification including: 1) For prospects that send us address lists, we seek an integrated NBN/ G-NAF based Geocoder, the results of which can then be used for downstream business processes 2) The plethora of broadband delivery technologies and options has made service pre-qualification complex. We have processes in place for certain last mile options. However, we have no integrated response capability for broadband service pre-qualification across multiple delivery technologies/ multiple partners” | 1) AQ Pro starts with the same high performance geocoding engine as in Callpoint's standalone G-NAF based Geocoder. It then goes a step further, with AQ Pro's Hybrid Geocoder capability to natively reference the nbn HFL/ PFL. AQ Pro's geocoder is built for high precision, as we are very cognisant that broadband delivery options can vary from one building to the next (and can even vary within a building) 2) AQ Pro computes broadband delivery options for each geocoded address. This is done based on the current data definitions (your/ your wholesale partner's fibre, DSLAM as well as nbn) in your AQ Pro partition. In addition to the GNAF PID, columns returned include: (a) NBN: Fourteen standard columns, including LocID, RRI, Service Class, Service & Technology Type, POI, Expected RFS, Active Date and Disconnection Date (b) Fibre: whether served by one of your lit Fibre buildings, Building ID, optional other columns (c) DSL: Telstra Exchange Service Area (ESA), estimated distance to serving Telstra exchange, whether served by Large Pair Gain System (LPGS) and type (RIM, CMUX etc), whether On-Net based on your DSLAM definitions, optional other columns |
| “We have no easy means to identify specific businesses that are On-Net deliverable. As we expand our direct fibre-lit footprint, we have no integrated means to identify businesses that are located in newly-lit buildings” | AQ Pro's marketing features enables your team to readily extract the list of businesses that are within your fibre-lit buildings. Similar to the Delta processes we have for the nbn, AQ Pro can also provide your team with details of the businesses that are within your new fibre-lit buildings (as your automation uploads your new fibre lit building locations). |
| “We are seeking to launch a package for businesses that have between 200-250 sites. However, we have no ready means to identify these businesses" | AQ Pro's Multi-site Market Analyser can assist you to identify these multi-site opportunities. |